President & Founder, Grupo Igartua
Mexico
- Current
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- President at Grupo Igartua
- Partner at IgartuaCoria Group
- Past
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- Partner at Mexican Pacific Marketing
- Owner at Diseño International MX
- Recommended
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3 people have recommended Sergio - Connections
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36
connections
- Industry
- Leisure, Travel & Tourism
- Websites
Sergio Igartua’s Summary
CREATIVE, MULTICULTURAL EXPERTISE & RESORT MARKETING KNOW-HOW. - I began my career in Portland, Oregon, in 1991 as a freelance creative director and quickly built a roster of clients and repeat business. In 1997, I took my art direction abilities to an international advertising and public relations firm in San Jose, Costa Rica and in 1999 I moved to the Mexican Pacific coast where I used my bicultural experience to found a local design firm with a pool of international creative resources in Mexico, Costa Rica and Oregon. In addition to providing bilingual Hispanic marketing services to clients in the US, I created successful political campaigns for several Mexican state and local politicians, including a gubernatorial campaign in Colima, Mexico, and the most recent municipal race in Los Cabos for 2008.
In 2003 I was a founding partner in a leading hospitality marketing firm with operations on Mexico’s central-Pacific coast and the southern Baja peninsula. The firm’s travel website was recognized as the best promotional tourism website by the Mexican Tourism Board (SECTUR) at the 2004 Tourism Tianguis in Acapulco.
In 2007 I established myself in Los Cabos, where I am currently the President & Founder of Grupo Igartua S.C., a firm providing consulting, advertising, publishing and resort marketing services for Baja California’s elite travel and hospitality market.
Sergio Igartua’s Specialties:
Sales and Marketing, Advertising, Branding and Identity, Creative Direction.
Sergio Igartua’s Experience
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President
Grupo Igartua
(Leisure, Travel & Tourism industry)
January 2007 — Present (3 years 1 month)
Grupo Igartua is a destination marketing agency specializing in sales and advertising through print and online media for the hospitality and tourism industry in Mexico.
Targeting Baja California’s elite travel and hospitality market, Sergio brings years of professional and multi-cultural experience to the suite of services Grupo Igartua offers in this field. These include consulting, advertising, publishing, high-impact photography and resort marketing.
The firm focuses on the promotion of niche-market destination portals and premier publications for the peninsula’s luxury audience. -
Partner
IgartuaCoria Group
(Privately Held; 1-10 employees; Hospitality industry)
January 2007 — Present (3 years 1 month)
The IgartuaCoria Group (ICG) is a Vacation Ownership sales & marketing firm providing pre-booked and committed-sales room tours, Internet travel services, referral-program consulting and administration services for the Mexico timeshare industry.
ICG applies its combined years of resort, marketing and internet experience to the creation of mini-vacation and referral programs, database marketing and guest-profiling technologies as well as personalized customer service and support.
From lead generation to sophisticated, integrated referral programs, we work with your team to provide you with the quality leads that ultimately result in higher sales. -
Partner
Mexican Pacific Marketing
(Marketing and Advertising industry)
January 2003 — June 2007 (4 years 6 months)
Mexican Pacific Marketing is a boutique marketing company providing turn-key website, media, graphic design and public relations solutions to the Mexican tourism sector.
During my time at Mexican Pacific Marketing, the firm focused on bringing high-end marketing services to the Los Cabos, Baja California Sur market, and the Costalegre and Manzanillo tourism market.
The firm's travel website MexicanPacific.com was awarded the "La Lente de Plata" prize by the Mexico Tourism Board (SECTUR) for the best promotional tourism website of 2004. -
Owner
Diseño International MX
(Marketing and Advertising industry)
February 1999 — February 2003 (4 years 1 month)
Diseño International MX, an affiliate of Diseno International (US) in Portland, Oregon, created a venue for professional Spanish-language and Hispanic market advertising, as well as political and campaign marketing, in Colima, Jalisco and Nayarit States.
Diseño International MX was a key factor in the success of several political campaigns in western Mexico, including local municipalities and the Gubernatorial candidate for the state of Colima in 2003.
Additional Information
Sergio Igartua’s Websites:
Sergio Igartua’s Honors:
"La Lente de Plata" Award for Best Promotional Website — SECTUR (Mexico Tourism Board) 2004
